You're in thePre-Idea Stage

You haven't started yet. That's not a delay. That's a signal.

Pre-Idea MVP First Customer Some Traction Early Scale

This Stage Defined

You don't have a product. You might not even have a specific idea. But something is pulling you. You can't unsee a problem. You keep opening new docs. You've texted three people. Maybe they'll build it with you. Maybe they won't.

This is where real founders live before anyone else can see the trail.

What Founders Are Generally Experiencing

Emotional

You're tired of thinking about it.

You feel stupid saying it out loud.

You keep toggling between, "Am I crazy?" and "Why hasn't anyone done this yet?"

Operational

You're debating Figma vs PowerPoint instead of just sketching.

You're having fake founder dating conversations.

You've got 12 open Notion tabs and no idea what problem you're solving.

A Note from James

I've been where you are, staring at a blank canvas, feeling the pull of something new but not quite sure what it is yet. The pre-idea stage isn't about having all the answers; it's about asking the right questions. Let me help you find clarity in the chaos and turn that nagging feeling into a concrete direction.

Where We Make Impact

Founder Motivation Alignment

We get brutally honest about why you're doing this, ego, escape, excitement, revenge, legacy, because that's going to shape every decision you make.

Problem Clarity Calibration

We strip away solutions. We go nuclear on what the actual problem is, and whether it's specific, painful, and valuable.

Market Validation Framework

We build a systematic approach to testing your assumptions and validating market demand before you write a line of code.

Founder Readiness Assessment

We evaluate your current situation, resources, and constraints to create a realistic path forward.

Watch Out for These Traps

Talking about "startups" before you've earned the word.

Spending 3 weeks on a brand name with no product.

Treating this like a side hustle when it's your life shift.

Letting imposter syndrome trick you into over-researching.

Ready to Move Forward?

Let's turn your pre-idea stage into a clear direction. Book a call to discuss your situation and how we can work together.

Not Quite Ready

Starting A StartUp

Build A Product People Want

Your guide from zero to paying customers. Real-world tactics to avoid the mistakes that sink most first-time founders.