Corporate Execs
You've Run the P&L. Now You Want the Whole Table.
You're not new to leadership. You've shipped, scaled, hired, fired. But now it's yours. And that changes everything.
This isn't a promotion, it's a transformation. From organizational firepower to entrepreneurial momentum. From resources on tap to building with constraint. This page is a mirror for that journey, and a tactical map for navigating it well.
Quick Navigation
Founder Profile
Defined characteristics, motivations, and inherent advantages of corporate executives building their first startup.
Background Profile
Primary Motivations
Competitive Advantages
Common Challenges
Strategic and operational friction points corporate executives typically encounter when transitioning to founders.
From Resources to Constraints
You used to have departments. Now you have Notion. The shift is jarring, and your instincts aren't always optimized for zero-budget decision-making.
Solution Framework
From Strategy to Skin in the Game
You've led strategy decks. Now it's your capital, your name, your stress. Emotional weight, risk perception, and identity shifts are real.
Solution Framework
From Org Execution to Founder Selling
You're used to managing the pitch, not giving it. Now you're closing deals, getting intros, and owning the narrative.
Solution Framework
From Expertise to Beginner's Mind
You've run teams 10 layers deep. But now you're learning Figma, Zapier, Stripe, and SEO. That ego shift? Real.
Solution Framework
Intervention Areas
Mapped phases of support designed specifically for the corporate-to-founder journey.
Founder Identity Reset
Key Deliverables
Momentum Stack
Key Deliverables
Operator Layer
Key Deliverables
Story & Signal
Key Deliverables
Case Studies
Documented outcomes from corporate executives who made the transition to founders.
Jordan L.
"The shift from corporate to founder was harder than I expected. James helped me find my founder voice."
Priya D.
"From corporate strategy to founder story, James helped me bridge that gap."
Marcus V.
"The corporate playbook doesn't work in startups. James helped me unlearn and rebuild."
Methodology
You don't need coaching. You need someone who's seen both sides of the wall, operator and builder.
What We Move Between
What We Don't Do
You know how to run a company. Now let's build one, together.
Book a call. No pitch. Just signal.
Not Quite Ready
Starting A StartUp
Your guide from zero to paying customers. Real-world tactics to avoid the mistakes that sink most first-time founders.
Founder Newsletter
Every Sunday I share actionable startup insights, frameworks, and playbooks. Built from exits, not theory, to start, scale, and fund your startup.